Interview: Rob Reger Pt. 1 [of 2]

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Emily the Strange was born on the bottom of a skateboard deck—an odd little girl created to be a one-off character for the Santa Cruz Skateboard company. Soon she appeared on t-shirts. A decade later, she became an industry—comics and books and stickers and stationary, and even a limited edition guitar, endorsed by Lil’ Wayne.

For the past 15 years, skateboard-turned-graphic designer Rob Reger has over seen Emily in her various forms, from the image of a black cat-loving 13-year-old goth girl to the fleshed out star of her own novels—an evolution that will continue on into a feature film slated for release in 2010.

We sat down with Reger at the New York Comic Con, to discuss how the girl who started life as fodder for a skateboard grew into a full-fledged phenomenon.

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