If there’s one thing to be learned from this current economic climate, it’s that opportunities in the business world are fleeting. It’s with that in mind that I must tell you with a heavy heart that, a day after first announcing our deal with Wizard Magazine, this rollercoaster ride of a relationship must draw to a close. Our time together has seen its peaks and valleys, its Red Hulk references, and Mountain Dew/Shaun White cross-promotions—but you know what, I don’t regret one damn moment of these last 24 hours.

Some have pointed to the fact that our roman candle-esque partnership coincided with April 1st—perhaps there’s something to that coincidence, I can’t really say for sure. In the meantime, The Daily Cross Hatch will be returning to the x-treme sports-free world of indie comics coverage.

Before I go, I’d like to thank a few people. First and foremost, the fine people at Pepsi-Cola, whose broad and delicious line of thirst quenching beverages have taught me once again how to live and love. And, of course, Tony Fleecs, the dirty hippy indie cartoonist who crafted the brilliant Nubby re-imagining that graced the banner and this post. Tony contributed to the anthology Postcards: True Stories That Never Happened and is the author behind Tell Them Johnny Wadd is Here. You can check out his work here.

To the rest of you, thanks, and keep on doing the Dew.

–Brian Heater